Creating A Star Attraction
How to meet the ever-changing needs and expectations of clients and candidates for successful recruitment
New to VidCircle, Amber Bennewith chats with John Bennewith on how VidCircle has evolved its recruitment business model to better suit the future demands for both clients and candidates.
You’ve been working in the recruitment market a long time, what do you think is the biggest thing that’s changed in the last few years in the sector when you are trying to meet the needs of both your clients and candidates?
I’ve been working in Recruitment and Executive search for nearly 30 years.
The biggest changes for working with clients, is solving their REAL hiring problems.
It’s not just about filling vacancies from a job spec template any longer. In the past, recruiters were usually at the end of the hiring journey.
Recruitment must now position itself at the start of a company’s long-term hiring strategy and be better at solving their clients’ problems by creating extra value for them.
For candidates, it has never been easier for recruiters to find talented candidates, with all the social and digital platforms available to everyone.
The real driver now is “extracting and working with better in-depth and accurate knowledge” about the problem we are solving for our clients, which no platform can replicate.
The key is to attract and have better conversations with the right people on why they should consider a move from their current role and join your company.
If your interview process and internal story is not well thought out, then people are simply not going to want to work for you.
Knowing this, what has that meant for VidCircle and how you have evolved to address their needs?
VidCircle solves its clients’ hiring problems by addressing their weaknesses in their talent attraction.
We advise, we consult, we help and if you want us to, we will deliver for you too.
This is done via our Upfront Thinking methodology.
Upfront Thinking – how does that work and who is it aimed it?
Upfront Thinking is aimed at companies, who want to and are prepared to, change their hiring process. Our clients are involved in this process, from top to bottom.
They understand and want to work in partnership with VidCircle for their strategic long-term, senior, and highly technical hires into their business.
We ask deeper and sometimes uncomfortable questions on their business and what it looks like going forward.
The aim is to equip everyone involved with the knowledge on what ‘good’ hiring look likes, identified by addressing their own unique company needs upfront.
All that we ask our clients to do, is come with an open mind to change decades of old recruiting methods learnt, and we will help you evolve, attract, and retain the very best people to their business.
